choice of professional Tampa actors and talent
Aurora PhotoArts Tampa Bay
Photography and Design
or booking, contact our Aurora PhotoArts client services department
at (813) 546-0092, today.
This Tampa Headshots marketing and support site for Aurora
PhotoArts, which currently uses an old Huey Class site, is about to
be replaced by a new Mosaic Class marketing and support web site. It
will be joined by several other Mosaic Class sites targeting the headshot
market in the Tampa Bay area.
Those whom aspire to compete with us in this area, the pretenders, are
about to become seriously outgunned.
Simply put, we are the best value in headshots and headshot photography
for actors, talent, models, and professionals. We know what we are doing,
know the difference between headshots and portraits, and give our clients
effective, relevant headshots. We can prove it, too. We are also the
choice of professionals, and have been since 2001.
We have no problem with our work being seen alongside the work of the
pretenders, and we bet that it’s not the same the other way around.
Our headshots are better than the ones that other “photographers”
do, and that is why professionals choose us. We know it, our clients
know it, and our aspiring competitors know it, too. Our headshots sell
better at higher rates, too, because they are worth it.
Do you seriously think that your actor and talent clients can compete
with ours with the “headshots” that you are giving them?
We didn’t think so.
Give up. Now. Before you embarrass yourself.
Updated Tampa Headshots in preparation of new
Mosaic Class web site in 2014. More web sites coming before that happens,
however, and they will be Mosaic Class web sites (for those who are
trying to market headshots in Tampa Bay online, you may refer to them
as Death Stars).
new sites have been in development for some time now, and they are coming.
Mosaic Class sites are state-of-the-art web sites that cannot be undermined
or stopped, and even if they could, they are designed to be easily and
quickly mass produced, so there will be too many to handle; if anyone
is able to undermine one, we will know, and at least two more will take
its place. Kind of like a swarm of hungry Horse Flies or angry Hornets,
or, for those of you into relevant current pop culture, The Borg. In
those analogies, you cannot fight. You can only run.
We are talking complete and overwhelming superiority over the opposition.
They may as well pack up, go home, and hang up their cameras, as competition
will prove to be futile.
We have sat back and watched the Tampa Bay market become overrun with
“photographers”, many of whom are amateurs pretending to
be professionals, think that they can do headshots, and that what they
are marketing are headshots. We’re sorry, but mediocre, high-key
consumer portraits are not headshots. We know that, and so do the professionals
who keep booking us. The clients of these so-called photographers find
this out, too, when they cannot compete with our clients. You have to
sit down and wonder why it was that you were not able to audition, and
why you rarely audition.
This Tampa Headshots marketing site for Aurora PhotoArts was unfairly
penalized last year for having too much content, and for dominating
search results. This resulted in us losing placement in at least one
search engine (although we still dominate in the others). This will
be rectified. Aurora PhotoArts is now working on at least five more
Mosaic Class marketing sites for the Tampa Bay headshot market, and
one of those will become our main headshot marketing and support web
site. These sites will be everywhere, and no one will be able to avoid
them. People will see them, and they will book us as a result, regardless
of who else that they check out. We will not be ignored. For those who
aspire to compete with us, and who are afraid of the work that we do
because they know that it is better and professionally relevant, your
nightmare is coming, and it will never stop; either learn to do headshots,
or quit while you are behind, because this market belongs to us, and
actors and talent deserve what we can give them, which are the best
value in professional headshot photography and headshots in Florida.
We will do everything in our power to save actors and talent from you,
and to keep them from paying for your mistakes. They deserve better.
For those who think that they can compete with us, believe what you
wish. Just let it be known that to believe that is to underestimate
us and what you are up against, and you handicap yourselves by underestimating
us. Some of you need to quit trying to do headshots now, before you
are humiliated and lose money in this business.
Since this web site will take a while to rehabilitate with a certain
search engine, the new web sites have priority, and they have to be
built and launched first. These new Mosaic Class web sites will directly
address the headshot photography market in Tampa Bay; there are at least
five in development, and they will join others in a much larger overall
online fleet of powerful web sites for Aurora PhotoArts. There could
even be more. These web sites will have dominant search engine performance
for relevant key words, and will be highly resistant to being penalized,
as well as being reverse-engineered (i.e. accidently “helping”
aspiring competitors learn how to do and market headshots). The new
Mosaic Class web site for this Tampa Headshots site is a while away,
and will not be built and brought online until sometime in 2014, after
the others have been deployed and are fully operational. This is why
we are now updating this web site to keep it current until then.
You can choose to take this as fact or to disregard it. It doesn't matter
to us, because the result will be the same whether you choose to believe
it or not. Regardless, we are coming with everything that we have, and
it would be a mistake to underestimate us. See our new updates
section for more.
Scrubbed Site Code.
intersite linking considered now to be overkill in SEO efforts, we have
disabled our interlink array on this site in preparation for the launch
of a new Aurora PhotoArts Tampa Headshots site. This site will now stand-alone
on its own merits of having relevant, organized content, and we now
consider SEO to be a benefit of having useful content to our visitors
and site readers, instead of the goal.
The upcoming Tampa Headshot Mosaic Class site, too, will be advanced.
Very advanced. This current Huey Class site was designed and coded back
in 2008. Since then, a lot of advancements have been made. The new site
will be state-of-the-art, and it will prove to be very hard for our
competitors and aspiring competitors to compete against.
Which reminds us: Please makes sure that your photographer or photography
studio knows what a headshot is, and what is appropriate for the type
of headshot that you need. There are too many portrait and wedding photographers
now trying to market headshots, when, in fact, they are branding consumer
portraits as headshots. This is wrong. Use one of those so-called headshots
for auditions, and it will hurt you. You want low-key photographs as
headshots, too, for most auditions. Studio, high-key portraits are not
headshots. There is a difference, and we know what it is because we
are genuinely qualified, and experienced, in headshot photography and
in designing headshots. We are not in this business to cash in on the
ignorance os aspiring actors and talent. We care, and we want you to
succeed with the most effective, quality headshots done in the Tampa
Bay market. Please take advantage of our past decade of being the top
headshot company in the Tampa Bay market. Call us and we will answer
any questions that you may have (and we are even planning on putting
a lot of useful information about headshots and about headshot photography
on our new web site, which should be up and running in the coming weeks!).
New Web Site Coming.
Huey Class web site will be completely replaced by a new, state of the
art Mosaic Class web site in the coming weeks. In development since
2011, the new 2012 Mosaic Class site is expected to be a current, state
of the art late 3rd generation marketing and support site until at least
We will retain and relaunch this site.
was decided earlier this week to retain the Tampa-Headshots site and
to relaunch it as a new Mosaic Class web site, joining the new Tampa
Talent Headshots Mosaic Class site and at least two more headshot marketing
sites, one of them another Mosaic Class site, and the other a more advanced
4th Generation marketing and support site (This current Huey Class site
is one of our most modern 3rd Generation sites, being almost four years
old, the current main Aurora PhotoArts site has been using a 3rd Generation
Venus Class site for almost seven years now, and the new Mosaic Class
site is a state of the art, late 3rd Generation site designed to be
upgradable to upcoming 4th Generation technology when it becomes operational
and available. 4th Generation sites, which are now in development and
will begin deployment in late 2012, utilizing databasing, flash, and
multimedia technologies. All of the current Mosaic Class sites were
designed with video support, however..... All Aurora PhotoArts marketing
and support sites will include video testimonials, information videos,
and video coverage starting in 2012!).
We had stated in our last news post that we would no longer update this
site, and would eventually phase it out, but we now plan on retaining,
upgrading, updating, and using it. This Tampa-Headshots Mosaic Class
site would not be integrated into the others that much, and would be
more of a stand-alone marketing web site with a color scheme more like
the current one. The other Mosaic Class site for headshot marketing
would be more of a stand-alone marketing site, too. Tampa Talent Headshots
would be the main headshot and headshot photography marketing and support
site for Aurora PhotoArts, however, and would have a Mosaic Class site
integrated into the meta site network, with a design synched for continuity
and intersite navigation. This main Aurora PhotoArts Tampa Talent Headshots
Mosaic Class marketing and support site would link to the other two
headshot marketing sites, however.
Not counting the two more stand-alone Mosaic Class sites, there will
be 16 Mosaic Class Aurora PhotoArts built and deployed in the next 8+
at our headshots. Give us a call at (813) 546-0092,
and spend a minute talking to us. You will then understand why we are
the top headshot company in the Tampa Bay area, and why top professional
actors and talent choose us for their headshots. We're confident that
we will be your choice, too.
PhotoArts Headshots. The choice of professional actors and talent.
photography services were top rated and heavily booked between January
and April of every year between 2002 and 2014. Last year we did more
actor heashot photography sessions than any other photography service.
We expect demand to set records this year, and we are the best headshot
photography company in the Tampa Bay area.
This is for headshot photography
and set up only. Headshot printing is a separate service, and discounts
are available for clients who get their headshot photography done by
us. All Aurora PhotoArts Headshots are printed on the highest quality
stock for the best headshots available anywhere!
This low cost, high quality
service is for professional actors who need great photographs for their
headshots. A good headshot photograph that the actor can actually use
shows an accurate representation of what the actor looks like so that
casting directors know what they are working with. Unlike modeling photographs,
which demonstrate a range of looks (modeling is more like a visual form
of acting, where each "look" is a "role"), an actor
headshot shows the primary, accurate look that the actor has. Variations
of that look can be done, however, and our headshot photography sessions
allow for that, too, as we take two variations of the headshot look
so that the actor has options for targeted promotion of their career.
Additionally, the headshot set up is included in the photography package.
Contact us for details on how this works.
Actor Headshot photography services are guaranteed for quality at no
risk to you. It is our main goal to give you quality pictures that you
can use; pictures that work for you.
US for current rates and to set up your head shot if you already
have pictures. For Tampa's best headshot photography, check out Tampa
actor headshot photography and Tampa talent headshot photography services.
Actors need quality head
shots, as often these are the only thing that a casting director has
to go on when deciding if they should take the time to go over the cover
letter and resume of the actor and invite them to an audition. The Head
Shot is the first thing that they see, and is the initial professional
contact made. Professional quality is absolutely critical! Head shots
are 8 X 10 inch black and white prints of the actors head, and they
have the actors current resume printed on the reverse side. All actors
need them for their professional career.
Aurora PhotoArts is capable of creating stunning, effective, appropriate
actor head shots; head shots that are considered by many to be the best
in the industry because of the photography and the stock that they are
printed on. We are a Tampa headshot photography company which consistently
competes with and takes business away from headshot photography businesses
in Los Angeles and New York. We dare you to compare ours with any other
headshot photography service in Florida, Los Angeles, or New York. Our
head shots are guaranteed, too, and set up is free if you use our photography
services to obtain the images for your head shots.
We currently have two main types of head shots. Our actor head shot
line consists of conventional actor head shots, and our exclusive Dynamic
Look head shots are designed for the self promotion of the independent
Headshot Market Update 10/30/10
With reports of a number of Tampa wedding and portrait photographers
trying to get into the talent headshot photography business, in the
wake of us demonstrating that there is a market for headshot photography
and design services, we have to ask if they know what they are doing.
It obvious that some of these photographers are watching what we’re
doing, as we are the market leaders, and are desperately attempting
to compete. Wanting to work a market, and being able to do it effectively,
however, are two different things. You have to know what you are doing,
and that takes years of experience. You can’t just rush into headshot
photography, and hope to be able to compete. Effective headshots are
not portraits, and they certainly are not wedding photographs. Additionally,
it is very, very difficult to shoot a great headshot in a portrait studio,
as most headshots taken that way are shot in a rushed, assembly line
fashion, and they come of as generic cookie-cutter portraits. It’s
very different, and the photographer who does the headshots has to be
qualified. Appropriate, relevant headshots can only be done by a headshot
photographer who has, at least, several years of experience in shooting
headshots. The photographer must know what casting directors are looking
for, what is appropriate, and what is not, and how to take great headshots
which are not just professionally relevant, but will stand out in a
stack of headshots for the right reasons.
As a casting director, I’ve literally gone through thousands of
actor and talent headshots over the years. I learned over time, and
by working with top actors and talent. I know what casting directors
look for, and how to make the actor look their best in their headshots,
as well as relevant for the role that they are auditioning for. I’m
not some photographer who works some consumer market, who picked up
a camera one day and said “Gee, that company is doing a good amount
of business. I can do it, too! Headshots are just portraits, and I’ll
just give my customers good pictures that they can use for headshots.”
I know better, as headshots are NOT portraits, in my qualified opinion.
Years ago, I set out to learn how to take effective headshot pictures
correctly, and then refined my techniques over hundreds of photography
bookings. I spent over seven years working on becoming one of the best
in headshot photography, and I can tell you that many of these people
trying to work the market now were not even photographers in as few
as four years ago; it shows in their work, too. I’m an actor,
too, and I can say that I would never go to those photographers for
my headshots, as the headshots would be poor choices for promoting and
marketing my acting career. Those who think that headshots are just
great portraits might be able to convince people who don’t know
what they are doing, such as the average consumer who aspires to be
an actor, that they can give them good headshots, but professional actors
and talent won’t fall for headshot photography which falls short
of professional. I have high standards for headshots, and so do my clients.
This is why my photography company, Aurora PhotoArts, continues to be
the choice of professional actors and talent for their headshots, despite
the increased competition in the market. It’s also why I, as a
photographer, have been offered jobs at major headshot photography studios
in prime markets such as Los Angeles and New York. I’ve been told
that if I ever decided to leave the Tampa Bay market and move to those
markets (and close my business), that they’d pay me well for the
work that I do (which is a lot, lot more than what my rates are here).
Since these professionals are in the business of headshot photography
and design, and that’s all that they do, there is no greater compliment
than that. And they do know what they do, as all of the “A”-list
celebrities go to them for the headshots that their competitive careers
That’s what it is all about, too. The bottom line is that your
career is only as good as what you put into it. Actors and talent must
realize that they are competing against other actors and talent for
auditions. That means that their headshots have to be able to compete
with what the others are using. I am confident that my clients can easily
out-compete the amateur actors out there who use studio portrait photographs
and high-key portraits as headshots. I’m sure that casting directors
look at what the amateurs are using, and see them as they are; they
wonder if they are qualified professionals, and if they know what they
are really doing.
There are too many followers among the photographers in the Tampa photography
market, and especially in the specialized Tampa headshot market. I’m
a leader, and I am reminded of this every time I observe some photographer
attempt to follow my lead, react to what I do, try to copy what I do,
and attempt to compete with me.
If you are a professional who is looking for the headshots that your
career, and your professional image, demands, ask yourself this. Isn’t
it worth going to the source for what you need, instead of settling
for some second, or last, rate knock-off?
Which reminds me of a story. An actress who had me shoot her headshots
back in 2004 was very happy with her headshots, and referred her sister,
who was an aspiring actress, to me for her headshots, recently. Her
sister, however, was unprepared, and didn’t know much about it.
When she called me and I told her my rates, which are a good value,
she decided that she’d shop around and get her headshots as cheaply
as possible, which, as we all know, is a false economy (and, it also
made me wonder just how well she and her sister communicated about the
subject. The younger sister had no clue about what appropriate rates
for headshots were, as she was thinking more like a bargain hunting
consumer than an informed professional).
A year later, the original client contacted me and begged me to shoot
her sister’s headshots. Her sister, you see, was going to move
to New York and become an actress. I asked the client about what happened
before, when her sister called me, learned my rates, and than promised
to call me back. Of course, she never did call me back. The client told
me that her sister did not know what she was doing, which I had guessed,
and went to some wedding / portrait photographer to have her headshots
done. Of course, the headshots were simple portraits, and proved to
be useless for her budding career. Her sister found out, the hard way,
that she had made a mistake.
And, of course, some people never learned. The sister never contacted
me, and although she did move to New York, she landed hard. I’m
not sure if she is an actress today. Would my headshots have made a
difference? I can’t say, but they sure would have given her an
advantage over what she had been using, and who knows... maybe my headshots
would have given her the edge that she need to land some good auditions,
and be cast in roles that would have defined her career. I am sure that
her chances for a career as a professional actress would pretty much
be highly unlikely without good headshots, and if you have headshots
which are not good, you might as well not even try. You will not get
to audition at anything worth the effort, and, like any career or business,
if you are not seen, you’re not in business.
Which reminds me of what I’m seeing in the market.
As an example, I will show here, right now, a little bit of what I know
about effective headshots. On a simple note, let’s compare the
difference between high key, and low key, headshots.
I shoot primarily low key headshots, which are the most appropriate
for actor and talent headshots. What is low key? A low key headshot
is a headshot which is shot with a dark background, a simple background
which will not take attention away from the subject, which, in the case
of headshots, is the actor or talent pictured in the headshot. In any
type of photography, you have to figure out what the subject of the
photograph is, and compose the photograph around the subject; nothing
in the frame should distract from the subject, and the background of
the photograph should always be as clutter-free as possible, with composition
which leads the eye to the subject, rather than away. For compositions
which cannot avoid a busy background, there are techniques which can
make the photograph work, which include under exposing the background
in relation to the subject, or minimizing the depth of field so that
the background is soft and out of focus. Wedding photographers, in general,
are the most guilty of using an overall lack of composition in their
work, with pictures that show their clients at locations, locations
which take up too much of the photograph; while that might work for
the consumer, who generally can be convinced that a mediocre, or poor,
picture is good because they are in it, somewhere, it proves to be a
disaster when the photographer attempts to move to more specialized
photography markets with educated clientele. Some of these photographers
are finding this out the hard way, at the expense of the customers who
are convinced to buy into whatever it is that they claim to be selling.
So, what is high key? High key photographs are portraits, usually, shot
in a studio set against a bright background. The bright background detracts
from the subject, which is the person in the headshot, and tends to
turn off casting directors. Sure, they might look clean and slick, but
they are far more appropriate for consumer portraits than for talent
As a professional photographer, I can give my clients high key headshots
if they wish, but I don’t recommend it. The best actor and talent
headshots are low key photographs of the subject, with clean, dark backgrounds,
which tends to draw the eye to the actor. There are other secrets, too,
but I won’t go into that here, as I know that my competition,
and aspiring competitors, read my web sites; I'm not in business to
This is why I can turn out better, and more effective, headshots on
location than studio photographers who shot headshots in the studio.
Another thing that I see in the market are big red flags, and anyone
in the market for headshots should be aware of those red flags. First,
I’m seeing wedding and portrait photographers who try to become
headshot photographers. Sure, they do ok work as a photographer, but
it’s obvious that they should stick to shooting family portraits
and weddings, and not headshots. One photographer that I saw did a shoot
at the University Of Tampa, and the compositions of his photographs
detracted from the subject, which is a big no-no in modeling portfolio
and talent headshot photography. I’m guessing that this photographer
knows that he isn’t that great composing his photographs, because
when it comes to headshots, he retreats to the studio, and tries to
pass off “safe” high key portraits as headshots. He also
describes himself as trying to emulate some “famous” photographer
who is supposed to be one of the best headshot photographers in the
country, or whatever. He also claims that he owns a really expensive
camera, which is supposed to make him a professional photographer.
Whatever. I say that this photographer needs to work on his own style,
and skills, instead of trying to copy others. I learned photography
by working with professional models and talent, through years of hard
work, and applying what I learned in photography. I did not learn the
mistakes of others; I made my mistakes along the way (none at the expense
of anyone, by the way), learned from them, and became a better photographer
that way. I did not study, or copy, anyone. I still don’t. Perhaps
this is why most Tampa photographers pay attention to what I do, and
try to copy what I do. Doesn’t anyone out there have an original
thought in their head? Can they think for themselves? Are they original,
and creative, enough to be able to pull off the work that professionals
need? From what I see, I would think no.
As for me, I could care less about what the pretenders try to pull.
I’m the leader, and I’m the source. Allow me to prove it.
Another area in which they try to compete with me in is helping actors
and talent. These photographers don’t know anything about the
business, and are not qualified to give advice to anyone, so they hijack
modeling and talent resource sites and refer their customers there.
They say that the actors who book them for headshots ask them questions
about the industry, and they give them all of this great, and useful,
information. Do they actually know what they are talking about, however,
especially when they demonstrate that they do not even know what a good
headshot is, and the web sites that they refer actors to are nowhere
near as good as mine are?
That’s right. I’m much more than just a photographer. I’m
also a top modeling and talent expert, and I am the author and webmaster
of the top modeling and talent resource web sites in the world. In that
respect, considering the complete package, there isn’t a photographer,
anywhere, who can offer what I can to my clients. Do they own Tampa
Bay Modeling, Tampa Bay Acting, Tampa Bay Talent, Tampa Bay Film, Independent
Modeling, Independent Acting, and other top web sites? Can they write
about the industry like I can? Do they have the experience, and the
knowledge, that I do? Do they have my contacts? Are they friends with
the best actors, models, and other professionals, many of whom met me
as clients, in the market? I didn’t think so. They need to consider
what they are up against. They can’t compete with me, and they
And that concludes this report.
Tampa Headshots. We earn the trust of professional actors and talent
with the best value in the top quality, effective headshots. Allow us
to prove it. To us, “headshots” are more than just a word
used to market a service. We know every aspect of the meaning behind
the term “headshot”. Headshots are what we do, and one of
the types of photography that we specialize in. We’re not some
wedding photographer, portrait photographer, or some aspiring modeling
photographer who decided one day that we would sell headshots to talent.
We actually know what we are doing, and also realize that our clients,
who are professional actors and talent, are more educated about what
they need for their career than the average consumer looking for pictures
of whatever they want. We give our clients what they need, as well as
what they want. Selling wedding photography and portraits to the consumer
is easy, and frankly, to do that kind of work doesn’t take much
skill, or experience. We’re not looking to cash in at the expense
of our clients like so many others do. The headshot services that we
provide in the Tampa Bay area are services that we have been offering
for many years, and after a brief conversation with us, professionals
know that we can give them what they are looking for.
We are qualified, and we really know our headshots. Even after looking
over what other Tampa Bay area photographer have to offer, professional
actors and talent choose us, and are not disappointed. Our headshot
photography and design work is guaranteed for quality. We actually care
about our headshot work, too. We know headshots, and we have earned
our reputation for quality and expert knowledge in what makes an effective
headshot. Do the others? We don’t think so!
We set the standard in Tampa Headshots and headshot photography in 2002,
and we continue to maintain that standard of the best quality and value.
We are the best headshot photography and design company in the Tampa
Bay area, we know headshots, and we know how to create effective career
marketing tools for professional actors and talent. The only headshot
solution that you will ever need in the Tampa Bay area, and our qualifications,
as well as the consistent high quality of our headshots, is the reason
that professional actors and talent choose us over all the others.
You only need one headshot photographer for the best headshots, too,
and that headshot photographer who you are looking for is Aurora PhotoArts
lead photographer C. A. Passinault. C. A. Passinault is not only a legendary
headshot photographer in Florida, but he is also one of the top headshot,
acting, talent, and modeling experts in the United States today. He
not only does outstanding photography work in modeling portfolio photography,
as well as talent headshots, but he knows the difference between the
different markets. Why settle for a bunch of mediocre photographers
who don’t know the difference between a headshot and a portrait?
Why settle for photographers who market headshots, but obviously don’t
show it in the work that they do, and who do not inspire confidence
in the actors and the talent who they market their services to, because
they do not know what they are doing? You need to go to the authority
of headshots in the Tampa Bay area.
Tampa headshot photographer C. A. Passinault, AKA Chris Passinault,
also holds an ace card. Why is he a talent and modeling expert? Because
he is one of you, too, and unlike most photographers, has actually been
where actors and talent are! Chris Passinault is a professional actor
who, in the 1990's, acted in a lot of local Tampa television, and was
offered the lead roles in Tampa stage productions.
Passinault is also a certified casting director, with years of experience
marketing, putting together, and executing auditions which effectively
cast roles in indie films, stage productions, and other projects. Passinault
spent years looking at thousands of headshots, and this helped him to
learn what worked, and what didn’t. All of that experience goes
into each and every one of our tampa headshot photography and design
No other photographer in Florida has the qualifications that C. A. Passinault
does as a headshot photographer. Not only is he one of the best headshot
photographers in the country, but his professional experience in the
entertainment industry gives him an advantage that no other photographer
can touch. You owe it to yourself to give your career the advantage
that Passinault can provide.
You can’t fake it in headshot photography, and in creating effective
talent headshots. Professional actors and talent can spot a fake instantly,
and they easily realize that some photographers are simply trying to
cash in at their expense. Photographers who want to do headshot photography
and headshots owe it to their customers to learn what they are doing.
Headshot photography alone is a highly specialized photography market,
and it takes, literally, years to learn how to properly shoot effective
headshots that will benefit the careers of the professionals who have
to have them.
We can spot fakes, too, because, much like our actor and talent clients,
we also know what we are doing. We often look around on the Internet
at other photographers who are offering headshots services in the Tampa
Bay area. Of all of the hundreds of photographers, only three have our
respect in the headshot photography market, and of those three, we still
offer the best value to anyone looking for the headshots that their
career needs. Of the others, a few are aggressively offering headshot
services, and we’re frankly not impressed with what they are trying
to sell. In our opinion, some of these so-called “professional”
services are so off-the-mark, and inappropriate for headshots, that
it could be considered to be misleading.
What do we think? We’ll tell you, and keep in mind that this is
just our educated opinion on the matter.
Aurora PhotoArts has been offering talent headshot photography since
2001, but we didn’t really get into the swing of these services
until 2002. Headshot photography has been our strongest market ever
since, with model testing and modeling portfolio photography coming
in second (and, there is a difference between the headshot photography
and modeling portfolio photography. Anyone trying to sell “headshots”
to models does not know what they are doing, in our opinion, and should
be avoided. More on this later). For many years, aspiring photographers,
and photographers who do other types of photography, have noticed us.
Some of them must have thought they could do headshots, too. “Hey”
they must have said, “That Passinault photographer and his Aurora
PhotoArts have been doing a lot of headshot photography business for
as far back as I can remember, even before I became a photographer.
There must be a market in headshot photography in the Tampa Bay area!
I do wedding photography and portraits because it’s easy, and
my customers aren’t able to tell a good picture from a bad one,
anyway. I’m pretty good at portraits, though. That Passinault
is really good, but I’m good, too. If he can do headshots, so
can I! How hard can it be, anyway? You just stand an actor up in front
of your camera, and take a picture! Easy money! Well....... since I
don’t know much about how to market this, I’ll just look
at his web sites and figure it out. I’ll make it by copying what
Well, hypothetical scenario or reality, we’ll let you decide,
but there is a good question to ask. Would you rather go to Passinault,
the source of the best Tampa headshots, or do you want to go to some
photographer who thinks that headshots are portraits, and who spent
time learning what little they do know from Passinault? The real deal,
or some low-rent, counterfeit knock-off?
Actors and talent know this, too. They realize that the true power in
their headshot investment is in value. That’s why many of them
speak of “Passinault” headshots with hushed reverence, and
say “Nice. You have a Passinault headshot!” like it’s
a high quality brand name.
Other photographers know this, too, even the pretenders. That’s
probably why they seem to be afraid to go head to head with our headshot
photography services; they know that they cannot compete.
It doesn’t stop other photographers from trying to compete, however.
One recent tactic that we’ve seen has been especially amusing.
A photographer realized that our site was seen in the first page of
search engine results along with theirs, and that their photography
could not even begin to compete, despite their low rates. They figured
out that they were losing their business to us (as it should be, but
it should be added that one thing that they probably did not realize
is that we also get a ton of client referrals from many of our previous
clients, actors and talent who know other actors and talent, and who
were so please with the headshots that they obtained from us that they
told others about it; a factor which probably explains why many of them
consider our headshots to be a coveted brand-name. They probably did
not realize this, too, because they probably don’t get referrals
from their previous clients; we’d be very surprised if they did,
judging from the work that they have up on their web site). So, the
photographer probably decided that if they were not able to compete,
that they would make it difficult for us to get business by acting as
a “photographer agency”, with a supposed network of “photographers”
who could give them what they need. “Hey”, they probably
figured, “if we can’t get work, neither will our competition.
They can’t compete with all of us, and since I can’t compete
with any of them, this is my only chance to make some money”!
Of course, such a gang-up strategy can be a double-edged sword, too.
How? Much like headshot photographers have to know what they are doing,
so do people who try to run a business referal network; if they don’t
know what they are doing, it will backfire (and there are reports that
it already has). Well, for starters, if they don’t know what a
headshot is, and how to evaluate headshots, then how would they be able
to recognize an appropriate headshot photographer, and then refer their
customers to them? Also, when a photographer sets up a headshot photography
site, and then they have to refer headshot work to other photographers,
how does that help their credibility? So, you set up a headshot photography
business, and after a couple of years start to refer people to a “network”
of the best headshot photographers? Do they really know the best headshot
photographers, or are they just saying that? Well, they don’t
know us, so we’d have to say that the credibility of the statement
claiming to know all of the best headshot photographers is in serious
At any rate, what is it that the main photographer does, anyway? Can
he do the photography that he claims to be able to do, or does he have
to go the “those who don’t do, teach” route in regards
to having to refer client leads to other photographers? With most of
the photographs on his web site NOT being headshots (hey, I’ll
just throw up this backlit modeling portfolio picture up on my headshot
site and call it a headshot! Actors and talent are probably just as
stupid as the usual people that I deal with, and they won’t know
the difference!), but the photography is mediocre at best. Is their
plan to insult the intelligence of their target market, which, being
actors and talent, are much more educated than the relatively ignorant
consumer market that they’ve been working in? Do they expect that
to work? Are they really trying to simply cash in on the Tampa headshot
market which we dominate, and try to make money at the expense of the
professionals that they are trying to convince that they are the best?
There is a saying in business, and that saying is that any business
plan that depends upon the ignorance of the customer is a bad business
In our opinion, we don’t pose as much of a threat to their business
as they do to themselves. Some people are not cut out for business,
as well as photography. We see the “network” move, and it
simply looks like they are panicking. Do you have to resort to being
a faux agency for other photographers because you can’t do headshot
photography well? Why DO you market headshot photography services when
the work that you show has nothing to do with headshots? Also, why is
the work that you DO show as flawed as it is? We certainly would try
to market anything with the pictures that you try to use.
“Oh, no, don’t leave our web site, and don’t look
around! We already know all of the best headshot photographers! If you
don’t like my work, I can find you someone who’s work you
will like. Promise! I know what I’m doing, and just proved it
because I wrote it on my web site; if you call me up and ask me a question,
I’ll have to call you back later with an answer after I read it
on Aurora PhotoArts.... I mean, because I’m busy with a customer.
Yeah! Believe me! Don’t look around, we’ll do it for you!”
Could it be that they don’t want you to see our headshot work?
What are they afraid of? We’re Aurora PhotoArts, and we can prove
that we are the best choice, and value, in Tampa headshots not just
in our words, but in our actions, and in our work. This said, go right
ahead and look around at other photographers. We’ll be happy to
talk to you about the headshots that you need, and that we can give
you, after you come back to us. In our opinion, comparing our work to
the work of others makes us look really good in comparison, and it certainly
qualifies our claims of offering the best value in headshots.
We looked, too, and if we can’t find a Tampa photographer or a
photography company that can do what we can do, it’s unlikely
that you will be able to do so, too. Just don’t take our word
for it, though. Go ahead and see for yourself. You can call us after
you’re done wasting time.
In regards to the headshot pretenders out there, too, our recommendation
is to take a break and take the time to learn what they are doing, or
to give up and quit, because we’re coming for your clients! We
certainly hope that some of these photographers didn’t look at
what we were doing and then set out to compete with us, because it will
prove to be a mistake. We just love competition, although we rather
get annoyed when certain people use our property to try to compete with
us, and those aspiring competition will find that competing with an
established, tough competitor, which would be us, will be the toughest
fight of their career. Here’s to the photographers and the photography
companies out there who foolishly set out to compete with us, and then
fail (and we’re sure that, eventually, we’ll finally get
some strong, ethical, professional competition, it’s that we just
haven’t see it yet, so our statement stands). Many have tried,
many are now out of business, and we expect this historical cycle of
rising and falling to continue.
We will fight for the integrity of the Tampa headshot photography market,
because professional deserve genuine headshots which will benefit their
careers. We care, and we can’t say that about the others. That’s
why we took the time to write this, so that professionals can be informed,
and make the best decision.
Oh, and one more thing. When you book Aurora PhotoArts, you get our
Tampa headshot photographer, C. A. Passinault. Passinault did every
single headshot on this web site. He doesn’t have to refer clients
to other photographers because he’s the best headshot photographer
in this market, in our opinion. While Passinault does network with other
photographers, and can refer clients to other photographers if there
is a need to, we certainly don’t use the “we can refer you
to other photographers” as a selling point, because that’s
not what we are in business to do. We do headshots, and we are the best
qualified to do those headshot services. Anything else, such as referring
away clients in desperation, just isn’t worth it.
FOR EVALUATING TAMPA HEADSHOT PHOTOGRAPHERS AND PHOTOGRAPHY SERVICES
Some of this is simply common sense, but hey, we’ve some photographers
out there trying to pass themselves off as headshot photographers when
it’s obvious, to most professionals, that they are not. If they
don’t know what headshots really are, they are not sure about
what they are trying to sell, and they have to lie and/ or embellish
to get business, can you trust them? Will they be able to give you what
you need? Could it be that they are just after your money, without any
investment into, or regards to, the services that they are marketing?
Sure That They Show Actual Headshots On Their Web Site, Or In Their
Portfolio, If They Advertise Headshots.
Modeling portfolio pictures, long shots, body shots, editorial pictures,
portraits, and other types of inappropriate pictures just don’t
cut it, and we’ve heard that one Tampa headshot photographer recently
lost a customer over this issue (and we booked that client, who was
happy with our headshots, and we laughed about it). Portraits are also
not effective headshots, so don’t go to your local portrait photography
studio or wedding photographer and think that, even if they are good
at photography, that they will be able to give you effective, and appropriate
acotr and talent headshots.
The headshot pictures on our web site here are great, effective headshots.
See the difference between what we have, and what they have?
If the pictures that they are marketing on their web site are different
from the ones that they show, it’s a good indication that they
do not know what they are doing, and that they will be a poor investment
for you. Some photographers think that, just because they take good
pictures, that they can take good headshots. There is a lot to know
about headshots and headshot photography, trust us, and it takes a lot
of training, study, and hard work to be able to do it right. On average,
it takes a talented photographer at least two years to be able to competently
do headshots that are effective for professionals. That’s why
it is a specialized field of photography, and why most photographers
are not able to do it. If it were easy, and it did not require experience,
everyone would be a headshot photographer, right? For some reason, though,
they are not.
Talk To Them And Make Sure That They Know What They Are Doing.
It’s easy to copy things off of other web sites and put them
on your headshot marketing web site. We just love it when we see our
copyrighted ideas on competitors web site (we own Tampa Bay Acting,
Independent Acting, Tampa Bay Modeling, Independent Modeling, and many
other talent resource sites. We’ve been seeing our material on
the web sites of some of the photographer pretenders, and in some cases
it’s outright plagiarism. If they steal from us, can you toy trust
them? If they have to learn from us, doesn’t it make sense that
we can do more for you than they can?). It’s easy to learn from
others, and to steal ideas from others, but do you really know it? That’s
why it’s important to talk to them. Ask them LOTS of questions.
When our clients talk to us, it’s obvious that we not only know
what we are doing, and that we know more than the photographers who
try to compete with us, but that we also are behind all of the useful
information on our talent resource sites.
Photography by Tampa headshot photographer Chris Passinault
on this front page is of Tampa actor and model Jinelsa Rosado.
our headshot and headshot photography services should be your choice
“When I first started
acting in Tampa television commercials as an actor in the mid 1990's,
I didn’t even know what a headshot was, or why I needed one.”
Aurora PhotoArts lead photographer Chris Passinault explains, “I
knew how to network, and how to book work without going through a talent
agency. I was one of the first independent actors. I kind of fell into
acting, as I had been taking television and independent film production
courses through the University of Tampa, and had interned at Tampa television
stations. Some of my instructors in those courses were working professionals
in the Tampa television industry, and they found out that I could act
one day when we had a stage reading with a group of actors and were
short; I suppose that my years of experience, being self taught, as
a popular underground DJ doing a lot of voice over and acting work paid
off. I was soon offered the lead in plays, and began working in lot
of Tampa television commercials, primarily with Time Warner. One day,
I was at Time Warner in Tampa, and they were helping me put together
my reel. One of the casting directors asked if they had a headshot of
me on file. I told them that I didn’t have a headshot. Well, since
I was already working with them, I managed to avoid giving them a headshot,
but I realized that if I had professional marketing material, that finding
and booking more acting jobs would be easier. I learned what a headshot
was, and why I needed one. I learned what made an effective headshot,
as well, and took my time to learn as much as I could about the promotion
and the marketing of my acting career.”
Passinault continued, “I had orthodontic work done in 1997,
and had to quit acting on television, as well as DJ’ing, because
at times it was hard to talk, and it altered my appearance somewhat.
In 1998, I began designing my own web sites, and needed family-friendly
pictures for those web sites. As a result of that work, my photography
career, which began in 1994, began to take off, and took on a life of
its own. I worked with professional models, actors, and talent in my
photography work, and by 2000, my work as a photographer had advanced
to the point where I finally became a professional photographer. As
a professional photographer, I did a lot of work on modeling portfolio
photography and talent headshots. My experience as a professional actor,
and the research that I had done years prior learning about headshots
and how to market my acting career, applied to my work as a headshot
photographer. By 2002, my headshot photography became widely acclaimed,
and sought after by professional actors from all over Florida. I have
been the best Tampa headshot photographer since 2002, and, to my knowledge,
very few Tampa photographers, or photographers elsewhere in Florida,
can approach what I can do. As a photographer, I tend to do what I love
to do. I am very serious about my modeling and talent photography work,
and specialize in modeling portfolios and talent headshots. My company,
Aurora PhotoArts Tampa Photography and Design, specializes in headshot
photography and modeling portfolio photography, pretty much the only
Tampa photography company which puts an emphasis on such a limited market,
made even tougher because our client base is made up of professionals
who know what good photography is, and what they need in effective photographs
for headshots, and for their portfolios. By default, this means that,
as a photographer, and regarding the talent photography services which
my company markets and specializes in, that we have to be the best when
it comes to photographing models and talent. My photography work, and
the headshot photography services of Aurora PhotoArts Tampa Photography
and Design, is exactly what I would want as a professional actor. This
is why we are the choice of working professional actors and talent,
and why our headshot photography services will continue to be the top
choice of top talent.”
Passinault added more. “As a professional photographer, I also
have a responsibility to come up for air every now again and look at
what the Tampa photography services market is doing. I see what is going
on. I take off my photographer hat and put my actor hat back on, for
whatever brief time, and take a good look at what all the photographers
in the Tampa Bay area are doing. I evaluate their work, and how they
market it, first as an actor who is looking for headshots, and then
as a competing photographer. I am pleased by what I’ve discovered.
A lot of these Tampa photographers don’t know what make a good
headshot. There is even one who directly markets his services as Tampa
headshots, and his work seems to show everything but headshots. This
same photographer, when he does show headshots, his work is lacking
in many ways. I will go on record that, in my professional, qualified
opinion as both an actor and as a photographer, that the headshot photography
and headshot services that Aurora PhotoArts markets is the very best
in the Tampa Bay market. No one, in the Tampa Bay photography services
market or in Florida, can do what we offer. I am very proud of what
I do as a headshot photographer, and am very proud of the headshot services
that my company markets. After honest and objective evaluation of my
photography and the photography of my competition, I can see why my
headshots are the choice of professionals. Headshots are what I do well,
and nobody does it better. This possibly explains why many professional
actors and talent, on their way to Hollywood and New York, get their
headshots from us while they are in Florida. Our headshots and headshot
photography services can compete with any from Los Angeles or New York,
and here, in the Tampa Bay market, that same top-level quality can be
obtained for less than what you would have to spend in those markets.
As an actor, even if I were not a photographer, and I did not own Aurora
PhotoArts Tampa Photography and Design, that my choice would be clear.
I would invest in my actor headshots from Aurora PhotoArts. I only wish
that there was a way to clone myself, for even a day, as I would give
myself the headshots that I need for my acting career, which will resume
shortly. Actor or not, though, I will continue to be the top headshot
photographer in the Tampa Bay area.”
“What is your choice?” Passinault concluded, “I
encourage you to look around, and to compare our headshot photography
and headshot design work with what the competition offers. Will you
go for cheap headshots, and find yourself with substandard career marketing
tools which cannot compete with what professional actors have invested
in? I am confident that we will be your choice for the headshots that
you need for your career. After all, isn’t that the point? It’s
all about the best value in the headshots that you have to have in order
to effectively market your career. That’s what we are in business
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